It's all about stakes and strategies! With more than 15 years of experience in CRM projects, this former HEC alumnus is always motivated to remind us of the importance of certain skills to be cultivated internally, for companies subject to more and more competition: customer experience design, data capital quality and valorization skills, the relevance of CRM processes, marketing strategy and the spirit of innovation.
His / Her publications
Sales Transformation in a Digital World
Digital has engendered a fundamental shift in the way we behave, think and perform business. This document focuses specifically on the renewed role of CRM in the context of adapting to the new Journey standards.Download
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