It's all about stakes and strategies! With more than 15 years of experience in CRM projects, this former HEC alumnus is always motivated to remind us of the importance of certain skills to be cultivated internally, for companies subject to more and more competition: customer experience design, data capital quality and valorization skills, the relevance of CRM processes, marketing strategy and the spirit of innovation.
His / Her publications
Artificial Intelligence: Stay in control of your future!
What are the opportunities for enterprises with Artificial Intelligence? How to launch AI projects? What are the best practices, benefits, and risks? You will find all the answers in this white paper, available and instructive for all.Download
Stay in touch
Find us on social networks